{"language": "de", "speaker_count": 2, "speakers": {"S1": {"first_words": "Ja, hallo und herzlich willkommen zu einer weiteren", "share": 0.42}, "S2": {"first_words": "Also vielen Dank erstmal für die Einladung.", "share": 0.58}}, "segments": [{"start": 4.4, "end": 7.7, "text": "Ja, hallo und herzlich willkommen zu einer weiteren Ausgabe vom Flying Circus TV.", "speaker": "S1"}, {"start": 7.7, "end": 20.6, "text": "Wir sind immer noch in Stuttgart und ich habe neben mir die Maria Spilka von Mädchenflohmarkt.de, die gerade von dem Podium kommt und eine sehr spannende Diskussion hatte rund um die Chancen und Möglichkeiten für Start-ups hier in Stuttgart.", "speaker": "S1"}, {"start": 20.9, "end": 21.6, "text": "Hallo, grüß dich.", "speaker": "S1"}, {"start": 21.8, "end": 22.0, "text": "Hallo.", "speaker": "S1"}, {"start": 22.2, "end": 27.0, "text": "Und ich würde dich gerne einmal bitten, zunächst einmal vorzustellen, was macht Mädchenflohmarkt eigentlich?", "speaker": "S1"}, {"start": 28.0, "end": 29.8, "text": "Also vielen Dank erstmal für die Einladung.", "speaker": "S2"}, {"start": 30.1, "end": 33.0, "text": "Wir sind mit Mädchenflohmarkt ein Online-C2C-Marktplatz.", "speaker": "S2"}, {"start": 33.1, "end": 38.2, "text": "Also bei uns kann man Frauen Second-Hand-Mode kaufen und verkaufen.", "speaker": "S2"}, {"start": 38.5, "end": 43.0, "text": "Und wir haben noch den Zusatz Concierge-Service, wo man tatsächlich die Sachen uns zuschicken kann.", "speaker": "S2"}, {"start": 43.0, "end": 47.9, "text": "Und wir machen alles für die Verkäuferin, wie Produktbeschreibung, Fotos, Lagerung und Versand.", "speaker": "S2"}, {"start": 48.7, "end": 50.3, "text": "Das ist ja...", "speaker": "S1"}, {"start": 50.6, "end": 57.3, "text": "Eigentlich eine super Idee und ihr habt schon vor zwei Jahren angefangen.", "speaker": "S1"}, {"start": 58.0, "end": 61.4, "text": "Wie war das damals in der Entscheidung tatsächlich zu gründen?", "speaker": "S1"}, {"start": 61.9, "end": 63.2, "text": "Dazu gehört ja auch ein bisschen Mut.", "speaker": "S1"}, {"start": 63.2, "end": 64.1, "text": "Wie war das bei euch?", "speaker": "S1"}, {"start": 64.2, "end": 68.8, "text": "Wie war sozusagen der Moment, wo auch du dir gesagt hast, das mache ich?", "speaker": "S1"}, {"start": 69.4, "end": 70.7, "text": "Also wir hatten ein bisschen Glück.", "speaker": "S2"}, {"start": 70.8, "end": 81.3, "text": "Also ich habe einen Mitgründer und als wir so ein bisschen auf diese Idee kamen, Mädchenflumme, wir haben es damals so ein bisschen noch Used Fashion genannt, haben wir gesagt, okay, wir machen erstmal ein Proof of Concept.", "speaker": "S2"}, {"start": 81.4, "end": 87.9, "text": "Also wir haben wirklich, wir sagen immer so ein bisschen quick and dirty, in vier, fünf Wochen einen Prototypen programmieren lassen.", "speaker": "S2"}, {"start": 88.2, "end": 90.0, "text": "Das war nichts anderes als ein Einstellfonds.", "speaker": "S2"}, {"start": 90.4, "end": 91.4, "text": "Und ein Produktfeed.", "speaker": "S2"}, {"start": 91.9, "end": 95.0, "text": "Und in diesen vier, fünf Wochen hatten wir so eine kleine Vorschaltseite.", "speaker": "S2"}, {"start": 95.1, "end": 98.6, "text": "Da stand, Mädchenflohmarkt startet demnächst hier, meldet euch doch schon mal an.", "speaker": "S2"}, {"start": 99.3, "end": 101.0, "text": "Man konnte sich für ein Infoletter anmelden.", "speaker": "S2"}, {"start": 101.3, "end": 105.8, "text": "Nach diesen vier, fünf Wochen hatten wir 8000 Abonnentinnen für die Webseite.", "speaker": "S2"}, {"start": 106.6, "end": 107.9, "text": "Die Webseite ging online.", "speaker": "S2"}, {"start": 108.1, "end": 112.8, "text": "Wir haben den Infoletter rausgeschickt und es ist die Seite nach fünf Minuten abgestürzt, weil auf einmal alle auf die Seite kamen.", "speaker": "S2"}, {"start": 113.2, "end": 117.9, "text": "Und das war so dieser Moment, wo wir wirklich realisiert haben, okay, wir haben hier einen Nerv getroffen.", "speaker": "S2"}, {"start": 118.4, "end": 121.4, "text": "Wir setzen jetzt ein Team dran, wir gründen Unternehmen, wir machen das jetzt.", "speaker": "S2"}, {"start": 122.1, "end": 129.6, "text": "Das ist eine Entscheidung, die immer noch von zu wenig Frauen insbesondere getroffen wird, nämlich auch als Gründerin in der digitalen Wirtschaft unterwegs zu sein.", "speaker": "S1"}, {"start": 129.6, "end": 130.8, "text": "Welche Erfahrungen hast du da gemacht?", "speaker": "S1"}, {"start": 130.8, "end": 131.9, "text": "Was sind so deine Empfehlungen?", "speaker": "S1"}, {"start": 132.8, "end": 137.1, "text": "Wie könnten wir mehr Frauen dazu bewegen, gerade in diesem Bereich zu gründen?", "speaker": "S1"}, {"start": 138.0, "end": 145.1, "text": "Also ich habe langsam so ein bisschen den Eindruck, viele, viele Frauen und Mädels haben super Ideen, trauen sich aber noch nicht so ganz.", "speaker": "S2"}, {"start": 145.5, "end": 153.4, "text": "Und da ist eigentlich auch immer meine Empfehlung, das so ein bisschen so ähnlich wie wir zu machen, erstmal rauszugehen, über die Idee anfangen zu reden.", "speaker": "S2"}, {"start": 153.5, "end": 156.6, "text": "Also man darf keine Angst haben, dass die Idee geklaut wird oder so.", "speaker": "S2"}, {"start": 158.6, "end": 163.3, "text": "Einfach erstmal erstes Feedback von Freunden, Familie, Menschen zu bekommen, die man vertraut.", "speaker": "S2"}, {"start": 163.6, "end": 168.1, "text": "Und dann wirklich schon mal so einen ersten kleinen Prototypen zu machen, wo man auch sofort, der muss nicht perfekt sein, wirklich nicht.", "speaker": "S2"}, {"start": 168.4, "end": 175.6, "text": "Aber wenn man einfach mit sehr viel Liebe und Herzblut an die Sache rangeht, dann haben die Leute auch Verständnis dafür, geben erstes Feedback.", "speaker": "S2"}, {"start": 175.6, "end": 180.0, "text": "Und so kriegt man auch seine ersten Kundinnen eigentlich, die durch Word of Mouth dann ein...", "speaker": "S2"}, {"start": 181.1, "end": 182.5, "text": "wo es dann einfach weitergehen kann.", "speaker": "S2"}, {"start": 182.8, "end": 186.1, "text": "Also im Prinzip reduziert auf die Aussage machen und nicht lassen.", "speaker": "S1"}, {"start": 186.3, "end": 186.8, "text": "Ja, genau.", "speaker": "S2"}, {"start": 187.7, "end": 192.1, "text": "Wenn du dich zurückerinnerst, was waren so Lessons to be learned?", "speaker": "S1"}, {"start": 192.2, "end": 198.6, "text": "Was war vielleicht ein positives Erlebnis, wo du sagst, das würde ich gerne weitergeben als Tipp?", "speaker": "S1"}, {"start": 199.3, "end": 209.8, "text": "Und wo würdest du sagen, oh Mann, da war mal eine Situation, da war es vielleicht nicht so positiv, da hat mir vielleicht auch die Erfahrung gefehlt oder vielleicht kann ich jemandem jetzt den Hinweis geben, das doch besser zu lassen.", "speaker": "S1"}, {"start": 210.3, "end": 214.1, "text": "Was kannst du da sozusagen der zukünftigen Gründergeneration mit auf den Weg geben?", "speaker": "S1"}, {"start": 215.1, "end": 219.6, "text": "Also ich glaube, wirklich entscheidend sind so die ersten Monate, wenn man anfängt.", "speaker": "S2"}, {"start": 219.9, "end": 227.1, "text": "Ich glaube, was für uns wirklich ein sehr, sehr schöner Moment war, war wirklich so ab Tag 1 das positive Feedback, das man von Nutzern bekommen hat.", "speaker": "S2"}, {"start": 227.2, "end": 232.0, "text": "Also ich habe es gerade schon gesagt, unser Produkt war auch bei weitem nicht perfekt, als wir gestartet sind.", "speaker": "S2"}, {"start": 232.4, "end": 238.6, "text": "Und die Kundinnen, die Nutzerinnen, die haben wirklich uns geschrieben, so mein Gott, wie mache ich das, das funktioniert doch nicht, die Seite ist abgestürzt.", "speaker": "S2"}, {"start": 238.7, "end": 241.3, "text": "Und wir haben immer gesagt, ja, wir geben unser Bestes.", "speaker": "S2"}, {"start": 242.2, "end": 243.5, "text": "Wir arbeiten schon dran.", "speaker": "S2"}, {"start": 243.5, "end": 248.7, "text": "Wir sind auch nur ein junges Startup und wollen euch das Leben so ein bisschen vereinfachen.", "speaker": "S2"}, {"start": 248.9, "end": 253.8, "text": "Und da war so eine unglaublich positive Resonanz und Verständnis und Unterstützung.", "speaker": "S2"}, {"start": 254.0, "end": 264.5, "text": "Also das wäre als Tipp übersetzt, holt die Kunden frühzeitig ins Boot, holt euch das Feedback ab und versucht auch gar nicht mehr vorzuspielen, als ihr seid, sondern ruhig offen damit umzugehen.", "speaker": "S1"}, {"start": 264.5, "end": 265.4, "text": "Ihr seid noch am Anfang.", "speaker": "S1"}, {"start": 265.5, "end": 270.0, "text": "Genau, also das hat uns sehr geholfen, wirklich authentisch zu bleiben und sich auch halt einfach zu entwickeln.", "speaker": "S2"}, {"start": 270.4, "end": 271.5, "text": "Wenn man Mist gebaut hat.", "speaker": "S2"}, {"start": 271.7, "end": 273.6, "text": "Und dann sagen die Leute, ist gut, verstehen wir.", "speaker": "S2"}, {"start": 274.8, "end": 280.1, "text": "Und was war so ein Fehler, der im Nachhinein vielleicht zur Erkenntnis geführt hat, das hätte nicht sein müssen?", "speaker": "S1"}, {"start": 280.2, "end": 283.6, "text": "Gibt es da irgendwie etwas, was ihr da vielleicht...", "speaker": "S1"}, {"start": 284.3, "end": 287.2, "text": "Vielleicht auch offen kommunizieren könnt, was sozusagen vielleicht nicht so gut war?", "speaker": "S1"}, {"start": 288.2, "end": 292.2, "text": "Ja, das war eigentlich genau, hat auch mit dieser positiven Resonanz zu tun.", "speaker": "S2"}, {"start": 292.2, "end": 299.0, "text": "Also wir haben niemals darüber, also wir hätten niemals gedacht, dass wir so schnell so eine große Community aufbauen.", "speaker": "S2"}, {"start": 299.0, "end": 303.8, "text": "Also ich glaube, wir hatten nach den ersten ein, zwei Monaten hatten wir schon 300.000 registrierte Nutzer.", "speaker": "S2"}, {"start": 304.2, "end": 305.6, "text": "Das war aber nur ein Prototyp.", "speaker": "S2"}, {"start": 306.6, "end": 314.5, "text": "Ehrlich gesagt, ich glaube, da haben wir uns doch mit einigen auch echt verscherzt zu Beginn, dass wir so Gas gegeben haben, obwohl wir das Produkt nicht bereit waren.", "speaker": "S2"}, {"start": 315.0, "end": 320.5, "text": "Also früh anschieben ist das eine, aber doch auch ein bisschen Substanz haben im Produkt ist das andere.", "speaker": "S1"}, {"start": 320.5, "end": 323.9, "text": "Der Mittelweg ist wahrscheinlich so, was man gehen sollte.", "speaker": "S1"}, {"start": 324.8, "end": 333.9, "text": "Auch du hast natürlich drei Wünsche frei und würdest jetzt einfach mal für Stuttgart oder die Gründerszene in Deutschland allgemein einfach mal dir was wünschen dürfen.", "speaker": "S1"}, {"start": 334.0, "end": 335.7, "text": "Was wäre dein Wunsch Nummer eins?", "speaker": "S1"}, {"start": 336.8, "end": 341.7, "text": "Mein Wunsch Nummer eins wäre, dass ihr dasselbe wie dieses Jahr nochmal nächstes Jahr macht.", "speaker": "S2"}, {"start": 341.9, "end": 349.4, "text": "Ich finde das sehr toll und sehr wichtig, dass man wirklich an die Universitäten rausgeht und die Leute einfach abholt.", "speaker": "S2"}, {"start": 349.7, "end": 356.1, "text": "Das hätte ich mir auch als Student damals gewünscht, dass ich für dieses Thema einfach sensibilisiert werde.", "speaker": "S2"}, {"start": 357.0, "end": 358.0, "text": "Wunsch Nummer zwei.", "speaker": "S1"}, {"start": 358.7, "end": 359.7, "text": "Mein Wunsch Nummer zwei wäre,", "speaker": "S2"}, {"start": 360.3, "end": 364.8, "text": "dass es auch noch weiter mehr von Presse und Medien aufgegriffen wird.", "speaker": "S2"}, {"start": 365.2, "end": 372.3, "text": "Also ich glaube, ich habe einen der Vorteile, ein bisschen exotischer zu sein als Gründerin, als Frau.", "speaker": "S2"}, {"start": 373.1, "end": 377.1, "text": "Und da sind natürlich auch viele Frauenmedien sehr daran interessiert.", "speaker": "S2"}, {"start": 377.1, "end": 382.2, "text": "Und ich glaube schon, dass es hilft, auch seine Geschichte einfach weiterzutragen, um andere zu inspirieren.", "speaker": "S2"}, {"start": 383.0, "end": 384.2, "text": "Und Wunsch Nummer drei.", "speaker": "S1"}, {"start": 385.1, "end": 394.3, "text": "Wunsch Nummer drei wäre, dass die Leute da draußen mit all den tollen Ideen sich tatsächlich einfach mal trauen würden und einfach anfangen zu machen.", "speaker": "S2"}, {"start": 395.2, "end": 403.5, "text": "Ja, ich glaube, das sind alles Wünsche, die nicht nur nachvollziehbar sind, sondern die sogar als gute Fee, zumindest was den Ersten angeht, versuchen könnte, direkt zu erfüllen.", "speaker": "S1"}, {"start": 403.8, "end": 405.2, "text": "Herzlichen Dank, Maria, dass du da warst.", "speaker": "S1"}, {"start": 405.6, "end": 417.9, "text": "Ich wünsche dir unglaublich viel Glück und auch die Kraft, dieses Startup weiter nach vorne zu bringen und dass du auch vielleicht zum Vorbild wirst für andere Gründerinnen, die diesen Weg gehen wollen.", "speaker": "S1"}, {"start": 418.0, "end": 428.8, "text": "Und bei euch bedanke ich mich entsprechend fürs Zuschauen und viel Spaß bei der weiteren Verfolgung von unserem E-Entrepreneurship Flying Circus und in diesem Fall vielleicht in der nächsten Folge von Flying Circus TV.", "speaker": "S1"}, {"start": 429.0, "end": 429.4, "text": "Dankeschön.", "speaker": "S1"}], "summary": {"title": "Interview with Maria Spilka from Mädchenflohmarkt.de on Startup Experiences and Female Foundership", "abstract": "Maria Spilka shares insights from founding Mädchenflohmarkt.de, a C2C online marketplace for second-hand women's fashion with a concierge service. She discusses the company's rapid growth, challenges, and lessons learned, emphasizing the importance of early customer feedback, authenticity, and encouraging more women to start businesses in the digital economy.", "outline": ["Introduction of Mädchenflohmarkt.de and its business model", "Founding story and initial challenges", "Experiences and recommendations for female founders in the digital economy", "Lessons learned: positive feedback and early mistakes", "Three wishes for Stuttgart and the German startup scene", "Closing remarks and encouragement for aspiring founders"], "decisions": ["Founded Mädchenflohmarkt.de as a C2C online marketplace for second-hand women's fashion with a concierge service", "Launched a prototype quickly to gather early feedback and validate the idea"], "open_points": ["How to balance rapid growth with product readiness to avoid upsetting users", "Strategies to encourage more women to start businesses in the digital economy", "The role of media and press in highlighting female founders and inspiring others"]}, "source": {"title": "Gründerin Maria Spilka im Gespräch mit Tobias Kollmann", "channel": "zoomm.me / Flying Circus TV", "url": "https://www.youtube.com/watch?v=KXifMc48BMI", "license": "CC BY", "duration_s": 434}, "peaks": [0.0, 0.763, 0.763, 1.0, 0.505, 0.697, 0.462, 0.409, 0.517, 0.466, 0.462, 0.537, 0.764, 0.434, 0.503, 0.652, 0.565, 0.484, 0.416, 0.483, 0.546, 0.723, 0.397, 0.526, 0.388, 0.508, 0.417, 0.33, 0.602, 0.35, 0.432, 0.57, 0.34, 0.43, 0.471, 1.0, 0.567, 0.444, 0.517, 0.488, 0.453, 0.548, 0.518, 0.375, 0.894, 0.38, 0.489, 0.507, 0.595, 0.552, 0.731, 0.706, 0.41, 0.387, 0.352, 0.497, 0.402, 0.537, 0.499, 0.445, 0.499, 0.567, 0.338, 0.371, 0.403, 0.4, 0.396, 0.451, 0.429, 0.404, 0.56, 0.529, 0.349, 0.665, 0.473, 0.798, 0.443, 0.462, 0.406, 0.519, 0.433, 0.46, 0.412, 0.489, 0.425, 0.4, 0.383, 0.452, 0.435, 1.0, 0.542, 0.436, 0.522, 0.618, 0.522, 0.45, 0.488, 0.616, 0.487, 0.44, 0.467, 0.555, 0.555, 0.387, 0.443, 0.41, 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"speaker": "S1"}, {"start": 21.8, "end": 22.0, "text": "Hello.", "speaker": "S1"}, {"start": 22.2, "end": 27.0, "text": "And I would like to ask you to first introduce what Mädchenflohmarkt actually does?", "speaker": "S1"}, {"start": 28.0, "end": 29.8, "text": "So thank you very much for the invitation.", "speaker": "S2"}, {"start": 30.1, "end": 33.0, "text": "We are a C2C online marketplace with Mädchenflohmarkt.", "speaker": "S2"}, {"start": 33.1, "end": 38.2, "text": "So you can buy and sell second-hand fashion for women with us.", "speaker": "S2"}, {"start": 38.5, "end": 43.0, "text": "And we have an additional concierge service where you can actually send us the items.", "speaker": "S2"}, {"start": 43.0, "end": 47.9, "text": "And we handle everything for the seller, such as product descriptions, photos, storage, and shipping.", "speaker": "S2"}, {"start": 48.7, "end": 50.3, "text": "That is...", "speaker": "S1"}, {"start": 50.6, "end": 57.3, "text": "Actually a great idea and you started two years ago.", "speaker": "S1"}, {"start": 58.0, "end": 61.4, "text": "What was it like back then when you decided to start?", "speaker": "S1"}, {"start": 61.9, "end": 63.2, "text": "That also requires a bit of courage.", "speaker": "S1"}, {"start": 63.2, "end": 64.1, "text": "How was it for you?", "speaker": "S1"}, {"start": 64.2, "end": 68.8, "text": "What was the moment when you said to yourself, I’m going to do this?", "speaker": "S1"}, {"start": 69.4, "end": 70.7, "text": "So we had a bit of luck.", "speaker": "S2"}, {"start": 70.8, "end": 81.3, "text": "So I have a co-founder and when we came up with this idea, Mädchenflumme—we called it Used Fashion back then—we said, okay, let's first create a proof of concept.", "speaker": "S2"}, {"start": 81.4, "end": 87.9, "text": "So we really, we always say a bit of quick and dirty, had a prototype programmed in four or five weeks.", "speaker": "S2"}, {"start": 88.2, "end": 90.0, "text": "It was nothing more than a listing fund.", "speaker": "S2"}, {"start": 90.4, "end": 91.4, "text": "And a product feed.", "speaker": "S2"}, {"start": 91.9, "end": 95.0, "text": "And in those four or five weeks, we had a small landing page.", "speaker": "S2"}, {"start": 95.1, "end": 98.6, "text": "It said, Mädchenflohmarkt is starting soon here, go ahead and sign up.", "speaker": "S2"}, {"start": 99.3, "end": 101.0, "text": "You could sign up for an info letter.", "speaker": "S2"}, {"start": 101.3, "end": 105.8, "text": "After those four or five weeks, we had 8,000 subscribers for the website.", "speaker": "S2"}, {"start": 106.6, "end": 107.9, "text": "The website went live.", "speaker": "S2"}, {"start": 108.1, "end": 112.8, "text": "We sent out the info letter and the site crashed after five minutes because suddenly everyone was on the page.", "speaker": "S2"}, {"start": 113.2, "end": 117.9, "text": "And that was the moment when we really realized, okay, we’ve hit a nerve here.", "speaker": "S2"}, {"start": 118.4, "end": 121.4, "text": "Now we’re putting a team on it, we’re founding a company, we’re doing this now.", "speaker": "S2"}, {"start": 122.1, "end": 129.6, "text": "This is a decision that still isn’t made enough by women, especially, namely to be a founder in the digital economy.", "speaker": "S1"}, {"start": 129.6, "end": 130.8, "text": "What experiences have you had with that?", "speaker": "S1"}, {"start": 130.8, "end": 131.9, "text": "What are your recommendations?", "speaker": "S1"}, {"start": 132.8, "end": 137.1, "text": "How could we encourage more women to start businesses in this field?", "speaker": "S1"}, {"start": 138.0, "end": 145.1, "text": "Well, I'm slowly getting the impression that many, many women and girls have great ideas, but they're still not quite confident enough.", "speaker": "S2"}, {"start": 145.5, "end": 153.4, "text": "And my recommendation is actually to do something similar to what we do: first, go out and start talking about the idea.", "speaker": "S2"}, {"start": 153.5, "end": 156.6, "text": "So you shouldn't be afraid that someone will steal the idea or something like that.", "speaker": "S2"}, {"start": 158.6, "end": 163.3, "text": "Just get initial feedback from friends, family, and people you trust first.", "speaker": "S2"}, {"start": 163.6, "end": 168.1, "text": "And then really create a first small prototype, which doesn't have to be perfect at all.", "speaker": "S2"}, {"start": 168.4, "end": 175.6, "text": "But if you approach the project with a lot of love and passion, people will understand and give you initial feedback.", "speaker": "S2"}, {"start": 175.6, "end": 180.0, "text": "And that's how you also get your first customers, who then spread the word further...", "speaker": "S2"}, {"start": 181.1, "end": 182.5, "text": "where things can just move forward.", "speaker": "S2"}, {"start": 182.8, "end": 186.1, "text": "So in principle, it boils down to just doing it and not hesitating.", "speaker": "S1"}, {"start": 186.3, "end": 186.8, "text": "Yes, exactly.", "speaker": "S2"}, {"start": 187.7, "end": 192.1, "text": "If you think back, what were some lessons to be learned?", "speaker": "S1"}, {"start": 192.2, "end": 198.6, "text": "What was maybe a positive experience that you'd like to pass on as a tip?", "speaker": "S1"}, {"start": 199.3, "end": 209.8, "text": "And where would you say, oh man, there was a situation where it wasn't so positive, maybe I lacked experience, or maybe I can now advise someone to avoid doing that.", "speaker": "S1"}, {"start": 210.3, "end": 214.1, "text": "What advice can you give to the next generation of founders?", "speaker": "S1"}, {"start": 215.1, "end": 219.6, "text": "Well, I think the first few months when you start are really crucial.", "speaker": "S2"}, {"start": 219.9, "end": 227.1, "text": "I think what was really a very, very beautiful moment for us was really the positive feedback we received from users starting from day one.", "speaker": "S2"}, {"start": 227.2, "end": 232.0, "text": "As I’ve already mentioned, our product was far from perfect when we launched.", "speaker": "S2"}, {"start": 232.4, "end": 238.6, "text": "And the female users, the customers, they really wrote to us, like, 'Oh my God, how do I do this? It doesn’t work, the site has crashed.'", "speaker": "S2"}, {"start": 238.7, "end": 241.3, "text": "And we always said, 'Yes, we’re doing our best.'", "speaker": "S2"}, {"start": 242.2, "end": 243.5, "text": "We’re already working on it.", "speaker": "S2"}, {"start": 243.5, "end": 248.7, "text": "We’re just a young startup and want to make your lives a little easier.", "speaker": "S2"}, {"start": 248.9, "end": 253.8, "text": "And there was this incredibly positive response, understanding, and support.", "speaker": "S2"}, {"start": 254.0, "end": 264.5, "text": "So, as a tip, get customers on board early, gather feedback, and don’t try to pretend to be something you’re not—just be open about it.", "speaker": "S1"}, {"start": 264.5, "end": 265.4, "text": "You’re still at the beginning.", "speaker": "S1"}, {"start": 265.5, "end": 270.0, "text": "Exactly, so that really helped us stay authentic and just grow.", "speaker": "S2"}, {"start": 270.4, "end": 271.5, "text": "When you’ve made a mistake.", "speaker": "S2"}, {"start": 271.7, "end": 273.6, "text": "And then people say, 'Okay, we understand.'", "speaker": "S2"}, {"start": 274.8, "end": 280.1, "text": "And what was a mistake that later led to insights—something that didn’t have to happen?", "speaker": "S1"}, {"start": 280.2, "end": 283.6, "text": "Is there anything you could...", "speaker": "S1"}, {"start": 284.3, "end": 287.2, "text": "Maybe even openly communicate what wasn’t so great?", "speaker": "S1"}, {"start": 288.2, "end": 292.2, "text": "Yes, that was actually exactly it, and it also had to do with this positive response.", "speaker": "S2"}, {"start": 292.2, "end": 299.0, "text": "So we never thought, we never would have thought that we would build up such a large community so quickly.", "speaker": "S2"}, {"start": 299.0, "end": 303.8, "text": "I think after the first one or two months we already had 300,000 registered users.", "speaker": "S2"}, {"start": 304.2, "end": 305.6, "text": "But that was just a prototype.", "speaker": "S2"}, {"start": 306.6, "end": 314.5, "text": "Honestly, I think we really upset some people at the beginning because we pushed so hard even though the product wasn’t ready.", "speaker": "S2"}, {"start": 315.0, "end": 320.5, "text": "So pushing early is one thing, but having substance in the product is another.", "speaker": "S1"}, {"start": 320.5, "end": 323.9, "text": "The middle path is probably what you should take.", "speaker": "S1"}, {"start": 324.8, "end": 333.9, "text": "You also have three wishes free, so you can just wish for something for Stuttgart or the startup scene in Germany in general.", "speaker": "S1"}, {"start": 334.0, "end": 335.7, "text": "What would be your number one wish?", "speaker": "S1"}, {"start": 336.8, "end": 341.7, "text": "My number one wish would be that you do the same thing again next year as you did this year.", "speaker": "S2"}, {"start": 341.9, "end": 349.4, "text": "I think it’s great and important that you actually go out to universities and reach people.", "speaker": "S2"}, {"start": 349.7, "end": 356.1, "text": "I would have wished for that as a student back then, to be made aware of this topic.", "speaker": "S2"}, {"start": 357.0, "end": 358.0, "text": "Wish number two.", "speaker": "S1"}, {"start": 358.7, "end": 359.7, "text": "My second wish would be", "speaker": "S2"}, {"start": 360.3, "end": 364.8, "text": "that the press and media pick it up even more.", "speaker": "S2"}, {"start": 365.2, "end": 372.3, "text": "I think one of the advantages I have is being a bit more exotic as a female founder.", "speaker": "S2"}, {"start": 373.1, "end": 377.1, "text": "And of course, many women’s media are very interested in that.", "speaker": "S2"}, {"start": 377.1, "end": 382.2, "text": "And I do believe that it helps to simply continue sharing one's story in order to inspire others.", "speaker": "S2"}, {"start": 383.0, "end": 384.2, "text": "And wish number three.", "speaker": "S1"}, {"start": 385.1, "end": 394.3, "text": "Wish number three would be that people out there with all these great ideas would actually dare to just go for it and start doing.", "speaker": "S2"}, {"start": 395.2, "end": 403.5, "text": "Yes, I think these are all wishes that are not only understandable but could even be fulfilled by a fairy godmother, at least as far as the first one goes.", "speaker": "S1"}, {"start": 403.8, "end": 405.2, "text": "Thank you very much, Maria, for being here.", "speaker": "S1"}, {"start": 405.6, "end": 417.9, "text": "I wish you incredible luck and the strength to take this startup even further and perhaps become a role model for other female founders who want to take this path.", "speaker": "S1"}, {"start": 418.0, "end": 428.8, "text": "And for you, I thank you for watching and have lots of fun continuing to follow our E-Entrepreneurship Flying Circus and in this case perhaps in the next episode of Flying Circus TV.", "speaker": "S1"}, {"start": 429.0, "end": 429.4, "text": "Thank 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408.5, "text": "und", "speaker": "S1"}, {"start": 408.8, "end": 409.2, "text": "auch", "speaker": "S1"}, {"start": 409.5, "end": 409.7, "text": "die", "speaker": "S1"}, {"start": 409.7, "end": 410.1, "text": "Kraft,", "speaker": "S1"}, {"start": 410.7, "end": 410.9, "text": "dieses", "speaker": "S1"}, {"start": 410.9, "end": 411.2, "text": "Startup", "speaker": "S1"}, {"start": 411.2, "end": 411.3, "text": "weiter", "speaker": "S1"}, {"start": 411.4, "end": 411.4, "text": "nach", "speaker": "S1"}, {"start": 411.5, "end": 411.6, "text": "vorne", "speaker": "S1"}, {"start": 411.7, "end": 411.8, "text": "zu", "speaker": "S1"}, {"start": 411.8, "end": 412.1, "text": "bringen", "speaker": "S1"}, {"start": 412.1, "end": 412.4, "text": "und", "speaker": "S1"}, {"start": 412.8, "end": 413.0, "text": "dass", "speaker": "S1"}, {"start": 413.1, "end": 413.2, "text": "du", "speaker": "S1"}, {"start": 413.2, "end": 413.3, "text": "auch", "speaker": "S1"}, {"start": 413.3, "end": 413.5, "text": "vielleicht", "speaker": "S1"}, {"start": 413.6, "end": 413.6, "text": "zum", "speaker": "S1"}, {"start": 413.7, "end": 413.9, "text": "Vorbild", "speaker": "S1"}, {"start": 414.0, "end": 414.2, "text": "wirst", "speaker": "S1"}, {"start": 414.7, "end": 415.0, "text": "für", "speaker": "S1"}, {"start": 415.1, "end": 415.5, "text": "andere", "speaker": "S1"}, {"start": 415.8, "end": 416.6, "text": "Gründerinnen,", "speaker": "S1"}, {"start": 416.9, "end": 417.0, "text": "die", "speaker": "S1"}, {"start": 417.0, "end": 417.2, "text": "diesen", "speaker": "S1"}, {"start": 417.2, "end": 417.3, "text": "Weg", "speaker": "S1"}, {"start": 417.4, "end": 417.6, "text": "gehen", "speaker": "S1"}, {"start": 417.6, "end": 417.9, "text": "wollen.", "speaker": "S1"}, {"start": 418.0, "end": 418.3, "text": "Und", "speaker": "S1"}, {"start": 418.5, "end": 418.6, "text": "bei", "speaker": "S1"}, {"start": 418.6, "end": 418.8, "text": "euch", "speaker": "S1"}, {"start": 418.8, "end": 419.1, "text": "bedanke", "speaker": "S1"}, {"start": 419.1, "end": 419.2, "text": "ich", "speaker": "S1"}, {"start": 419.2, "end": 419.4, "text": "mich", "speaker": "S1"}, {"start": 419.5, "end": 419.9, "text": "entsprechend", "speaker": "S1"}, {"start": 419.9, "end": 420.1, "text": "fürs", "speaker": "S1"}, {"start": 420.2, "end": 420.6, "text": "Zuschauen", "speaker": "S1"}, {"start": 420.7, "end": 421.0, "text": "und", "speaker": "S1"}, {"start": 421.2, "end": 421.4, "text": "viel", "speaker": "S1"}, {"start": 421.4, "end": 421.8, "text": "Spaß", "speaker": "S1"}, {"start": 422.2, "end": 422.4, "text": "bei", "speaker": "S1"}, {"start": 422.4, "end": 422.5, "text": "der", "speaker": "S1"}, {"start": 422.5, "end": 422.8, "text": "weiteren", "speaker": "S1"}, {"start": 422.8, "end": 423.3, "text": "Verfolgung", "speaker": "S1"}, {"start": 423.3, "end": 423.6, "text": "von", "speaker": "S1"}, {"start": 423.6, "end": 424.0, "text": "unserem", "speaker": "S1"}, {"start": 424.0, "end": 424.7, "text": "E-Entrepreneurship", "speaker": "S1"}, {"start": 424.8, "end": 425.0, "text": "Flying", "speaker": "S1"}, {"start": 425.1, "end": 425.4, "text": "Circus", "speaker": "S1"}, {"start": 425.5, "end": 425.6, "text": "und", "speaker": "S1"}, {"start": 425.6, "end": 425.7, "text": "in", "speaker": "S1"}, {"start": 425.7, "end": 425.9, "text": "diesem", "speaker": "S1"}, {"start": 426.0, "end": 426.2, "text": "Fall", "speaker": "S1"}, {"start": 426.6, "end": 426.8, "text": "vielleicht", "speaker": "S1"}, {"start": 426.9, "end": 426.9, "text": "in", "speaker": "S1"}, {"start": 426.9, "end": 427.0, "text": "der", "speaker": "S1"}, {"start": 427.1, "end": 427.3, "text": "nächsten", "speaker": "S1"}, {"start": 427.3, "end": 427.5, "text": "Folge", "speaker": "S1"}, {"start": 427.6, "end": 427.8, "text": "von", "speaker": "S1"}, {"start": 427.9, "end": 428.1, "text": "Flying", "speaker": "S1"}, {"start": 428.2, "end": 428.4, "text": "Circus", "speaker": "S1"}, {"start": 428.5, "end": 428.8, "text": "TV.", "speaker": "S1"}, {"start": 429.0, "end": 429.4, "text": "Dankeschön.", "speaker": "S1"}], "meta": {"minutes_billed": 8, "options": "speakers=true, timestamps=word, translate=en, vocabulary=Mädchenflohmarkt, Flying Circus TV (the run also carried the two interviewees' names; removed from this demo)"}, "srt": "1\n00:00:04,400 --> 00:00:07,300\nS1: Ja, hallo und herzlich willkommen zu\neiner weiteren Ausgabe vom Flying Circus\n\n2\n00:00:07,400 --> 00:00:11,100\nS1: TV. Wir sind immer noch in Stuttgart\nund ich habe neben mir die Maria Spilka\n\n3\n00:00:11,300 --> 00:00:15,000\nS1: von Mädchenflohmarkt.de, die gerade\nvon dem Podium kommt und eine sehr\n\n4\n00:00:15,000 --> 00:00:19,500\nS1: spannende Diskussion hatte rund um die\nChancen und Möglichkeiten für Start-ups\n\n5\n00:00:19,500 --> 00:00:21,600\nS1: hier in Stuttgart. Hallo, grüß dich.\n\n6\n00:00:21,800 --> 00:00:25,800\nS1: Hallo. Und ich würde dich gerne einmal\nbitten, zunächst einmal vorzustellen, was\n\n7\n00:00:25,800 --> 00:00:27,000\nS1: macht Mädchenflohmarkt eigentlich?\n\n8\n00:00:28,000 --> 00:00:29,800\nS2: Also vielen Dank erstmal für die\nEinladung.\n\n9\n00:00:30,100 --> 00:00:33,000\nS2: Wir sind mit Mädchenflohmarkt ein\nOnline-C2C-Marktplatz.\n\n10\n00:00:33,100 --> 00:00:38,200\nS2: Also bei uns kann man Frauen\nSecond-Hand-Mode kaufen und verkaufen.\n\n11\n00:00:38,500 --> 00:00:41,700\nS2: Und wir haben noch den Zusatz\nConcierge-Service, wo man tatsächlich die\n\n12\n00:00:41,800 --> 00:00:43,000\nS2: Sachen uns zuschicken kann.\n\n13\n00:00:43,000 --> 00:00:46,000\nS2: Und wir machen alles für die\nVerkäuferin, wie Produktbeschreibung,\n\n14\n00:00:46,100 --> 00:00:47,900\nS2: Fotos, Lagerung und Versand.\n\n15\n00:00:48,700 --> 00:00:55,400\nS1: Das ist ja... Eigentlich eine super\nIdee und ihr habt schon\n\n16\n00:00:55,500 --> 00:00:57,300\nS1: vor zwei Jahren angefangen.\n\n17\n00:00:58,000 --> 00:01:01,400\nS1: Wie war das damals in der Entscheidung\ntatsächlich zu gründen?\n\n18\n00:01:01,900 --> 00:01:03,200\nS1: Dazu gehört ja auch ein bisschen Mut.\n\n19\n00:01:03,200 --> 00:01:07,300\nS1: Wie war das bei euch? Wie war\nsozusagen der Moment, wo auch du dir\n\n20\n00:01:07,300 --> 00:01:08,800\nS1: gesagt hast, das mache ich?\n\n21\n00:01:09,400 --> 00:01:10,700\nS2: Also wir hatten ein bisschen Glück.\n\n22\n00:01:10,800 --> 00:01:14,900\nS2: Also ich habe einen Mitgründer und als\nwir so ein bisschen auf diese Idee kamen,\n\n23\n00:01:15,600 --> 00:01:18,300\nS2: Mädchenflohmarkt, wir haben es damals\nso ein bisschen noch Used Fashion genannt,\n\n24\n00:01:18,800 --> 00:01:21,300\nS2: haben wir gesagt, okay, wir machen\nerstmal ein Proof of Concept.\n\n25\n00:01:21,400 --> 00:01:24,600\nS2: Also wir haben wirklich, wir sagen\nimmer so ein bisschen Quick and Dirty, in\n\n26\n00:01:24,600 --> 00:01:27,900\nS2: vier, fünf Wochen einen Prototypen\nprogrammieren lassen.\n\n27\n00:01:28,200 --> 00:01:30,000\nS2: Das war nichts anderes als ein\nEinstellflohmarkt.\n\n28\n00:01:30,400 --> 00:01:33,900\nS2: und ein Produktfeed. Und in diesen\nvier, fünf Wochen hatten wir so eine\n\n29\n00:01:34,000 --> 00:01:37,600\nS2: kleine Vorschaltseite. Da stand,\nMädchenflohmarkt startet demnächst hier,\n\n30\n00:01:37,600 --> 00:01:38,600\nS2: meldet euch doch schon mal an.\n\n31\n00:01:39,300 --> 00:01:41,000\nS2: Man konnte sich für ein Infoletter\nanmelden.\n\n32\n00:01:41,300 --> 00:01:45,800\nS2: Nach diesen vier, fünf Wochen hatten\nwir 8000 Abonnentinnen für die Webseite.\n\n33\n00:01:46,600 --> 00:01:47,900\nS2: Die Webseite ging online.\n\n34\n00:01:48,100 --> 00:01:50,800\nS2: Wir haben den Infoletter rausgeschickt\nund es ist die Seite nach fünf Minuten\n\n35\n00:01:50,800 --> 00:01:52,800\nS2: abgestürzt, weil auf einmal alle auf\ndie Seite kamen.\n\n36\n00:01:53,200 --> 00:01:56,800\nS2: Und das war so dieser Moment, wo wir\nwirklich realisiert haben, okay, wir haben\n\n37\n00:01:56,800 --> 00:01:57,900\nS2: hier einen Nerv getroffen.\n\n38\n00:01:58,400 --> 00:02:01,400\nS2: Wir setzen jetzt ein Team dran, wir\ngründen Unternehmen, wir machen das jetzt.\n\n39\n00:02:02,100 --> 00:02:05,200\nS1: Das ist eine Entscheidung, die immer\nnoch von zu wenig Frauen insbesondere\n\n40\n00:02:05,200 --> 00:02:08,900\nS1: getroffen wird, nämlich auch als\nGründerin in der digitalen Wirtschaft\n\n41\n00:02:08,900 --> 00:02:10,800\nS1: unterwegs zu sein. Welche Erfahrungen\nhast du da gemacht?\n\n42\n00:02:10,800 --> 00:02:11,900\nS1: Was sind so deine Empfehlungen?\n\n43\n00:02:12,800 --> 00:02:16,700\nS1: Wie könnten wir mehr Frauen dazu\nbewegen, gerade in diesem Bereich zu\n\n44\n00:02:16,800 --> 00:02:17,600\nS1: gründen?\n\n45\n00:02:18,000 --> 00:02:21,800\nS2: Also ich habe langsam so ein bisschen\nden Eindruck, viele, viele Frauen und\n\n46\n00:02:21,800 --> 00:02:24,900\nS2: Mädels haben super Ideen, trauen sich\naber noch nicht so ganz.\n\n47\n00:02:25,500 --> 00:02:28,900\nS2: Und da ist eigentlich auch immer meine\nEmpfehlung, das so ein bisschen so ähnlich\n\n48\n00:02:28,900 --> 00:02:33,100\nS2: wie wir zu machen, erstmal\nrauszugehen, über die Idee anfangen zu\n\n49\n00:02:33,100 --> 00:02:36,600\nS2: reden. Also man darf keine Angst\nhaben, dass die Idee geklaut wird oder so.\n\n50\n00:02:38,500 --> 00:02:42,600\nS2: Einfach erstmal erst das Feedback von\nFreunden, Familie, Menschen zu bekommen,\n\n51\n00:02:42,600 --> 00:02:44,900\nS2: die man vertraut. Und dann wirklich\nschon mal so einen ersten kleinen\n\n52\n00:02:44,900 --> 00:02:47,500\nS2: Prototypen zu machen, wo man auch\nsofort, der muss nicht perfekt sein,\n\n53\n00:02:47,500 --> 00:02:51,800\nS2: wirklich nicht. Aber wenn man einfach\nmit sehr viel Liebe und Herzblut an die\n\n54\n00:02:51,800 --> 00:02:55,000\nS2: Sache rangeht, dann haben die Leute\nauch Verständnis dafür, geben erstes\n\n55\n00:02:55,100 --> 00:02:58,700\nS2: Feedback. Und so kriegt man auch seine\nersten Kundinnen eigentlich, die durch\n\n56\n00:02:59,200 --> 00:03:00,200\nS2: Word of Mouth dann ein...\n\n57\n00:03:01,100 --> 00:03:02,500\nS2: wo es dann einfach weitergehen kann.\n\n58\n00:03:02,800 --> 00:03:06,100\nS1: Also im Prinzip reduziert auf die\nAussage machen und nicht lassen.\n\n59\n00:03:06,300 --> 00:03:07,100\nS2: Ja, genau.\n\n60\n00:03:07,700 --> 00:03:12,100\nS1: Wenn du dich zurückerinnerst, was\nwaren so Lessons to be learned?\n\n61\n00:03:12,200 --> 00:03:17,400\nS1: Was war vielleicht ein positives\nErlebnis, wo du sagst, das würde ich gerne\n\n62\n00:03:17,400 --> 00:03:21,500\nS1: weitergeben als Tipp? Und wo würdest\ndu sagen, oh Mann, da war mal eine\n\n63\n00:03:21,500 --> 00:03:25,200\nS1: Situation, da war es vielleicht nicht\nso positiv, da hat mir vielleicht auch die\n\n64\n00:03:25,200 --> 00:03:29,000\nS1: Erfahrung gefehlt oder vielleicht kann\nich jemandem jetzt den Hinweis geben, das\n\n65\n00:03:29,000 --> 00:03:32,300\nS1: doch besser zu lassen. Was kannst du\nda sozusagen der zukünftigen\n\n66\n00:03:32,600 --> 00:03:34,100\nS1: Gründergeneration mit auf den Weg\ngeben?\n\n67\n00:03:35,100 --> 00:03:39,000\nS2: Also ich glaube, wirklich entscheidend\nsind so die ersten Monate, wenn man\n\n68\n00:03:39,000 --> 00:03:42,700\nS2: anfängt. Ich glaube, was für uns\nwirklich ein sehr, sehr schöner Moment\n\n69\n00:03:42,700 --> 00:03:46,600\nS2: war, war wirklich so ab Tag 1 das\npositive Feedback, das man von Nutzern\n\n70\n00:03:46,600 --> 00:03:49,700\nS2: bekommen hat. Also ich habe es gerade\nschon gesagt, unser Produkt war auch bei\n\n71\n00:03:49,700 --> 00:03:52,000\nS2: weitem nicht perfekt, als wir\ngestartet sind.\n\n72\n00:03:52,400 --> 00:03:55,500\nS2: Und die Kundinnen, die Nutzerinnen,\ndie haben wirklich uns geschrieben, so\n\n73\n00:03:55,500 --> 00:03:58,200\nS2: mein Gott, wie mache ich das, das\nfunktioniert doch nicht, die Seite ist\n\n74\n00:03:58,300 --> 00:04:01,300\nS2: abgestürzt. Und wir haben immer\ngesagt, ja, wir geben unser Bestes.\n\n75\n00:04:02,200 --> 00:04:06,300\nS2: Wir arbeiten schon dran, wir sind auch\nnur ein junges Startup und wollen halt\n\n76\n00:04:06,600 --> 00:04:08,700\nS2: euch das Leben so ein bisschen\nvereinfachen.\n\n77\n00:04:08,900 --> 00:04:13,000\nS2: Und da war so eine unglaublich\npositive Resonanz und Verständnis und\n\n78\n00:04:13,100 --> 00:04:13,900\nS2: Unterstützung.\n\n79\n00:04:14,000 --> 00:04:19,200\nS1: Also das wäre als Tipp übersetzt, holt\ndie Kunden frühzeitig ins Boot, holt euch\n\n80\n00:04:19,200 --> 00:04:22,900\nS1: das Feedback ab und versucht auch gar\nnicht mehr vorzuspielen, als ihr seid,\n\n81\n00:04:23,000 --> 00:04:25,400\nS1: sondern ruhig offen damit umzugehen,\nihr seid noch am Anfang.\n\n82\n00:04:25,500 --> 00:04:29,200\nS2: Genau, also das hat uns sehr geholfen,\nwirklich authentisch zu bleiben und sich\n\n83\n00:04:29,200 --> 00:04:30,000\nS2: auch halt einfach zu entspannen.\n\n84\n00:04:30,400 --> 00:04:31,500\nS2: Wenn man Mist gebaut hat.\n\n85\n00:04:31,700 --> 00:04:33,600\nS2: Und dann sagen die Leute, ist gut,\nverstehen wir.\n\n86\n00:04:34,800 --> 00:04:38,400\nS1: Und was war so ein Fehler, der im\nNachhinein vielleicht zur Erkenntnis\n\n87\n00:04:38,500 --> 00:04:40,100\nS1: geführt hat, das hätte nicht sein\nmüssen?\n\n88\n00:04:40,200 --> 00:04:43,600\nS1: Gibt es da irgendwie etwas, was ihr da\nvielleicht...\n\n89\n00:04:44,300 --> 00:04:46,900\nS1: Vielleicht auch offen kommunizieren\nkönnt, was sozusagen vielleicht nicht so\n\n90\n00:04:46,900 --> 00:04:47,700\nS1: gut war?\n\n91\n00:04:48,200 --> 00:04:52,200\nS2: Ja, das war eigentlich genau, hat auch\nmit dieser positiven Resonanz zu tun.\n\n92\n00:04:52,200 --> 00:04:56,000\nS2: Also wir haben niemals darüber, also\nwir hätten niemals gedacht, dass wir so\n\n93\n00:04:56,000 --> 00:04:59,000\nS2: schnell so eine große Community\naufbauen.\n\n94\n00:04:59,000 --> 00:05:02,800\nS2: Also ich glaube, nach den ersten ein,\nzwei Monaten hatten wir schon 300.000\n\n95\n00:05:02,800 --> 00:05:05,600\nS2: registrierte Nutzer. Das war aber nur\nein Prototyp.\n\n96\n00:05:06,600 --> 00:05:09,000\nS2: Ehrlich gesagt, ich glaube, da haben\nwir uns doch mit einigen auch echt\n\n97\n00:05:09,000 --> 00:05:13,600\nS2: verscherzt zu Beginn, dass wir so Gas\ngegeben haben, obwohl wir das Produkt\n\n98\n00:05:13,600 --> 00:05:14,500\nS2: nicht bereit waren.\n\n99\n00:05:15,000 --> 00:05:19,100\nS1: Also früh anschieben ist das eine,\naber doch auch ein bisschen Substanz haben\n\n100\n00:05:19,400 --> 00:05:20,500\nS1: im Produkt ist das andere.\n\n101\n00:05:20,500 --> 00:05:23,900\nS1: Der Mittelweg ist wahrscheinlich so,\nwas man gehen sollte.\n\n102\n00:05:24,800 --> 00:05:28,900\nS1: Auch du hast natürlich drei Wünsche\nfrei und würdest jetzt einfach mal für\n\n103\n00:05:28,900 --> 00:05:33,200\nS1: Stuttgart oder die Gründerszene in\nDeutschland allgemein einfach mal dir was\n\n104\n00:05:33,300 --> 00:05:35,700\nS1: wünschen dürfen. Was wäre dein Wunsch\nNummer eins?\n\n105\n00:05:36,800 --> 00:05:41,200\nS2: Mein Wunsch Nummer eins wäre, dass ihr\ndasselbe wie dieses Jahr nochmal nächstes\n\n106\n00:05:41,200 --> 00:05:45,800\nS2: Jahr macht. Ich finde das sehr toll\nund sehr wichtig, dass man wirklich an die\n\n107\n00:05:45,800 --> 00:05:49,400\nS2: Universitäten rausgeht und die Leute\neinfach abholt.\n\n108\n00:05:49,700 --> 00:05:53,700\nS2: Das hätte ich mir auch als Student\ndamals gewünscht, dass ich für dieses\n\n109\n00:05:53,700 --> 00:05:56,100\nS2: Thema einfach sensibilisiert werde.\n\n110\n00:05:57,000 --> 00:05:58,000\nS1: Wunsch Nummer zwei.\n\n111\n00:05:58,700 --> 00:06:03,600\nS2: Mein Wunsch Nummer zwei wäre, dass es\nauch noch weiter mehr von Presse und\n\n112\n00:06:03,600 --> 00:06:04,800\nS2: Medien aufgegriffen wird.\n\n113\n00:06:05,200 --> 00:06:10,100\nS2: Also ich glaube, ich habe einen der\nVorteile, ein bisschen exotischer zu sein\n\n114\n00:06:10,400 --> 00:06:16,100\nS2: als Gründerin, als Frau. Und da sind\nnatürlich auch viele Frauenmedien sehr\n\n115\n00:06:16,100 --> 00:06:19,700\nS2: daran interessiert. Und ich glaube\nschon, dass es hilft, auch seine\n\n116\n00:06:19,700 --> 00:06:22,200\nS2: Geschichte einfach weiterzutragen, um\nandere zu inspirieren.\n\n117\n00:06:23,000 --> 00:06:24,200\nS1: Und Wunsch Nummer drei.\n\n118\n00:06:25,100 --> 00:06:30,800\nS2: Wunsch Nummer drei wäre, dass die\nLeute da draußen mit all den tollen Ideen\n\n119\n00:06:30,800 --> 00:06:34,300\nS2: sich tatsächlich einfach mal trauen\nwürden und einfach anfangen zu machen.\n\n120\n00:06:35,200 --> 00:06:39,000\nS1: Ja, ich glaube, das sind alles\nWünsche, die nicht nur nachvollziehbar\n\n121\n00:06:39,000 --> 00:06:41,800\nS1: sind, sondern die sogar als gute Fee,\nzumindest was den ersten angeht, da\n\n122\n00:06:42,100 --> 00:06:43,500\nS1: versuchen könnte, direkt zu erfüllen.\n\n123\n00:06:43,800 --> 00:06:45,200\nS1: Herzlichen Dank, Maria, dass du da\nwarst.\n\n124\n00:06:45,600 --> 00:06:51,300\nS1: Ich wünsche dir unglaublich viel Glück\nund auch die Kraft, dieses Startup weiter\n\n125\n00:06:51,400 --> 00:06:55,500\nS1: nach vorne zu bringen und dass du auch\nvielleicht zum Vorbild wirst für andere\n\n126\n00:06:55,800 --> 00:06:57,900\nS1: Gründerinnen, die diesen Weg gehen\nwollen.\n\n127\n00:06:58,000 --> 00:07:01,800\nS1: Und bei euch bedanke ich mich\nentsprechend fürs Zuschauen und viel Spaß\n\n128\n00:07:02,200 --> 00:07:05,400\nS1: bei der weiteren Verfolgung von\nunserem E-Entrepreneurship Flying Circus\n\n129\n00:07:05,500 --> 00:07:08,800\nS1: und in diesem Fall vielleicht in der\nnächsten Folge von Flying Circus TV.\n\n130\n00:07:09,000 --> 00:07:09,800\nS1: Dankeschön.\n", "vtt": "WEBVTT\n\n00:00:04.400 --> 00:00:07.300\nS1: Ja, hallo und herzlich willkommen zu\neiner weiteren Ausgabe vom Flying Circus\n\n00:00:07.400 --> 00:00:11.100\nS1: TV. Wir sind immer noch in Stuttgart\nund ich habe neben mir die Maria Spilka\n\n00:00:11.300 --> 00:00:15.000\nS1: von Mädchenflohmarkt.de, die gerade\nvon dem Podium kommt und eine sehr\n\n00:00:15.000 --> 00:00:19.500\nS1: spannende Diskussion hatte rund um die\nChancen und Möglichkeiten für Start-ups\n\n00:00:19.500 --> 00:00:21.600\nS1: hier in Stuttgart. Hallo, grüß dich.\n\n00:00:21.800 --> 00:00:25.800\nS1: Hallo. Und ich würde dich gerne einmal\nbitten, zunächst einmal vorzustellen, was\n\n00:00:25.800 --> 00:00:27.000\nS1: macht Mädchenflohmarkt eigentlich?\n\n00:00:28.000 --> 00:00:29.800\nS2: Also vielen Dank erstmal für die\nEinladung.\n\n00:00:30.100 --> 00:00:33.000\nS2: Wir sind mit Mädchenflohmarkt ein\nOnline-C2C-Marktplatz.\n\n00:00:33.100 --> 00:00:38.200\nS2: Also bei uns kann man Frauen\nSecond-Hand-Mode kaufen und verkaufen.\n\n00:00:38.500 --> 00:00:41.700\nS2: Und wir haben noch den Zusatz\nConcierge-Service, wo man tatsächlich die\n\n00:00:41.800 --> 00:00:43.000\nS2: Sachen uns zuschicken kann.\n\n00:00:43.000 --> 00:00:46.000\nS2: Und wir machen alles für die\nVerkäuferin, wie Produktbeschreibung,\n\n00:00:46.100 --> 00:00:47.900\nS2: Fotos, Lagerung und Versand.\n\n00:00:48.700 --> 00:00:55.400\nS1: Das ist ja... Eigentlich eine super\nIdee und ihr habt schon\n\n00:00:55.500 --> 00:00:57.300\nS1: vor zwei Jahren angefangen.\n\n00:00:58.000 --> 00:01:01.400\nS1: Wie war das damals in der Entscheidung\ntatsächlich zu gründen?\n\n00:01:01.900 --> 00:01:03.200\nS1: Dazu gehört ja auch ein bisschen Mut.\n\n00:01:03.200 --> 00:01:07.300\nS1: Wie war das bei euch? Wie war\nsozusagen der Moment, wo auch du dir\n\n00:01:07.300 --> 00:01:08.800\nS1: gesagt hast, das mache ich?\n\n00:01:09.400 --> 00:01:10.700\nS2: Also wir hatten ein bisschen Glück.\n\n00:01:10.800 --> 00:01:14.900\nS2: Also ich habe einen Mitgründer und als\nwir so ein bisschen auf diese Idee kamen,\n\n00:01:15.600 --> 00:01:18.300\nS2: Mädchenflohmarkt, wir haben es damals\nso ein bisschen noch Used Fashion genannt,\n\n00:01:18.800 --> 00:01:21.300\nS2: haben wir gesagt, okay, wir machen\nerstmal ein Proof of Concept.\n\n00:01:21.400 --> 00:01:24.600\nS2: Also wir haben wirklich, wir sagen\nimmer so ein bisschen Quick and Dirty, in\n\n00:01:24.600 --> 00:01:27.900\nS2: vier, fünf Wochen einen Prototypen\nprogrammieren lassen.\n\n00:01:28.200 --> 00:01:30.000\nS2: Das war nichts anderes als ein\nEinstellflohmarkt.\n\n00:01:30.400 --> 00:01:33.900\nS2: und ein Produktfeed. Und in diesen\nvier, fünf Wochen hatten wir so eine\n\n00:01:34.000 --> 00:01:37.600\nS2: kleine Vorschaltseite. Da stand,\nMädchenflohmarkt startet demnächst hier,\n\n00:01:37.600 --> 00:01:38.600\nS2: meldet euch doch schon mal an.\n\n00:01:39.300 --> 00:01:41.000\nS2: Man konnte sich für ein Infoletter\nanmelden.\n\n00:01:41.300 --> 00:01:45.800\nS2: Nach diesen vier, fünf Wochen hatten\nwir 8000 Abonnentinnen für die Webseite.\n\n00:01:46.600 --> 00:01:47.900\nS2: Die Webseite ging online.\n\n00:01:48.100 --> 00:01:50.800\nS2: Wir haben den Infoletter rausgeschickt\nund es ist die Seite nach fünf Minuten\n\n00:01:50.800 --> 00:01:52.800\nS2: abgestürzt, weil auf einmal alle auf\ndie Seite kamen.\n\n00:01:53.200 --> 00:01:56.800\nS2: Und das war so dieser Moment, wo wir\nwirklich realisiert haben, okay, wir haben\n\n00:01:56.800 --> 00:01:57.900\nS2: hier einen Nerv getroffen.\n\n00:01:58.400 --> 00:02:01.400\nS2: Wir setzen jetzt ein Team dran, wir\ngründen Unternehmen, wir machen das jetzt.\n\n00:02:02.100 --> 00:02:05.200\nS1: Das ist eine Entscheidung, die immer\nnoch von zu wenig Frauen insbesondere\n\n00:02:05.200 --> 00:02:08.900\nS1: getroffen wird, nämlich auch als\nGründerin in der digitalen Wirtschaft\n\n00:02:08.900 --> 00:02:10.800\nS1: unterwegs zu sein. Welche Erfahrungen\nhast du da gemacht?\n\n00:02:10.800 --> 00:02:11.900\nS1: Was sind so deine Empfehlungen?\n\n00:02:12.800 --> 00:02:16.700\nS1: Wie könnten wir mehr Frauen dazu\nbewegen, gerade in diesem Bereich zu\n\n00:02:16.800 --> 00:02:17.600\nS1: gründen?\n\n00:02:18.000 --> 00:02:21.800\nS2: Also ich habe langsam so ein bisschen\nden Eindruck, viele, viele Frauen und\n\n00:02:21.800 --> 00:02:24.900\nS2: Mädels haben super Ideen, trauen sich\naber noch nicht so ganz.\n\n00:02:25.500 --> 00:02:28.900\nS2: Und da ist eigentlich auch immer meine\nEmpfehlung, das so ein bisschen so ähnlich\n\n00:02:28.900 --> 00:02:33.100\nS2: wie wir zu machen, erstmal\nrauszugehen, über die Idee anfangen zu\n\n00:02:33.100 --> 00:02:36.600\nS2: reden. Also man darf keine Angst\nhaben, dass die Idee geklaut wird oder so.\n\n00:02:38.500 --> 00:02:42.600\nS2: Einfach erstmal erst das Feedback von\nFreunden, Familie, Menschen zu bekommen,\n\n00:02:42.600 --> 00:02:44.900\nS2: die man vertraut. Und dann wirklich\nschon mal so einen ersten kleinen\n\n00:02:44.900 --> 00:02:47.500\nS2: Prototypen zu machen, wo man auch\nsofort, der muss nicht perfekt sein,\n\n00:02:47.500 --> 00:02:51.800\nS2: wirklich nicht. Aber wenn man einfach\nmit sehr viel Liebe und Herzblut an die\n\n00:02:51.800 --> 00:02:55.000\nS2: Sache rangeht, dann haben die Leute\nauch Verständnis dafür, geben erstes\n\n00:02:55.100 --> 00:02:58.700\nS2: Feedback. Und so kriegt man auch seine\nersten Kundinnen eigentlich, die durch\n\n00:02:59.200 --> 00:03:00.200\nS2: Word of Mouth dann ein...\n\n00:03:01.100 --> 00:03:02.500\nS2: wo es dann einfach weitergehen kann.\n\n00:03:02.800 --> 00:03:06.100\nS1: Also im Prinzip reduziert auf die\nAussage machen und nicht lassen.\n\n00:03:06.300 --> 00:03:07.100\nS2: Ja, genau.\n\n00:03:07.700 --> 00:03:12.100\nS1: Wenn du dich zurückerinnerst, was\nwaren so Lessons to be learned?\n\n00:03:12.200 --> 00:03:17.400\nS1: Was war vielleicht ein positives\nErlebnis, wo du sagst, das würde ich gerne\n\n00:03:17.400 --> 00:03:21.500\nS1: weitergeben als Tipp? Und wo würdest\ndu sagen, oh Mann, da war mal eine\n\n00:03:21.500 --> 00:03:25.200\nS1: Situation, da war es vielleicht nicht\nso positiv, da hat mir vielleicht auch die\n\n00:03:25.200 --> 00:03:29.000\nS1: Erfahrung gefehlt oder vielleicht kann\nich jemandem jetzt den Hinweis geben, das\n\n00:03:29.000 --> 00:03:32.300\nS1: doch besser zu lassen. Was kannst du\nda sozusagen der zukünftigen\n\n00:03:32.600 --> 00:03:34.100\nS1: Gründergeneration mit auf den Weg\ngeben?\n\n00:03:35.100 --> 00:03:39.000\nS2: Also ich glaube, wirklich entscheidend\nsind so die ersten Monate, wenn man\n\n00:03:39.000 --> 00:03:42.700\nS2: anfängt. Ich glaube, was für uns\nwirklich ein sehr, sehr schöner Moment\n\n00:03:42.700 --> 00:03:46.600\nS2: war, war wirklich so ab Tag 1 das\npositive Feedback, das man von Nutzern\n\n00:03:46.600 --> 00:03:49.700\nS2: bekommen hat. Also ich habe es gerade\nschon gesagt, unser Produkt war auch bei\n\n00:03:49.700 --> 00:03:52.000\nS2: weitem nicht perfekt, als wir\ngestartet sind.\n\n00:03:52.400 --> 00:03:55.500\nS2: Und die Kundinnen, die Nutzerinnen,\ndie haben wirklich uns geschrieben, so\n\n00:03:55.500 --> 00:03:58.200\nS2: mein Gott, wie mache ich das, das\nfunktioniert doch nicht, die Seite ist\n\n00:03:58.300 --> 00:04:01.300\nS2: abgestürzt. Und wir haben immer\ngesagt, ja, wir geben unser Bestes.\n\n00:04:02.200 --> 00:04:06.300\nS2: Wir arbeiten schon dran, wir sind auch\nnur ein junges Startup und wollen halt\n\n00:04:06.600 --> 00:04:08.700\nS2: euch das Leben so ein bisschen\nvereinfachen.\n\n00:04:08.900 --> 00:04:13.000\nS2: Und da war so eine unglaublich\npositive Resonanz und Verständnis und\n\n00:04:13.100 --> 00:04:13.900\nS2: Unterstützung.\n\n00:04:14.000 --> 00:04:19.200\nS1: Also das wäre als Tipp übersetzt, holt\ndie Kunden frühzeitig ins Boot, holt euch\n\n00:04:19.200 --> 00:04:22.900\nS1: das Feedback ab und versucht auch gar\nnicht mehr vorzuspielen, als ihr seid,\n\n00:04:23.000 --> 00:04:25.400\nS1: sondern ruhig offen damit umzugehen,\nihr seid noch am Anfang.\n\n00:04:25.500 --> 00:04:29.200\nS2: Genau, also das hat uns sehr geholfen,\nwirklich authentisch zu bleiben und sich\n\n00:04:29.200 --> 00:04:30.000\nS2: auch halt einfach zu entspannen.\n\n00:04:30.400 --> 00:04:31.500\nS2: Wenn man Mist gebaut hat.\n\n00:04:31.700 --> 00:04:33.600\nS2: Und dann sagen die Leute, ist gut,\nverstehen wir.\n\n00:04:34.800 --> 00:04:38.400\nS1: Und was war so ein Fehler, der im\nNachhinein vielleicht zur Erkenntnis\n\n00:04:38.500 --> 00:04:40.100\nS1: geführt hat, das hätte nicht sein\nmüssen?\n\n00:04:40.200 --> 00:04:43.600\nS1: Gibt es da irgendwie etwas, was ihr da\nvielleicht...\n\n00:04:44.300 --> 00:04:46.900\nS1: Vielleicht auch offen kommunizieren\nkönnt, was sozusagen vielleicht nicht so\n\n00:04:46.900 --> 00:04:47.700\nS1: gut war?\n\n00:04:48.200 --> 00:04:52.200\nS2: Ja, das war eigentlich genau, hat auch\nmit dieser positiven Resonanz zu tun.\n\n00:04:52.200 --> 00:04:56.000\nS2: Also wir haben niemals darüber, also\nwir hätten niemals gedacht, dass wir so\n\n00:04:56.000 --> 00:04:59.000\nS2: schnell so eine große Community\naufbauen.\n\n00:04:59.000 --> 00:05:02.800\nS2: Also ich glaube, nach den ersten ein,\nzwei Monaten hatten wir schon 300.000\n\n00:05:02.800 --> 00:05:05.600\nS2: registrierte Nutzer. Das war aber nur\nein Prototyp.\n\n00:05:06.600 --> 00:05:09.000\nS2: Ehrlich gesagt, ich glaube, da haben\nwir uns doch mit einigen auch echt\n\n00:05:09.000 --> 00:05:13.600\nS2: verscherzt zu Beginn, dass wir so Gas\ngegeben haben, obwohl wir das Produkt\n\n00:05:13.600 --> 00:05:14.500\nS2: nicht bereit waren.\n\n00:05:15.000 --> 00:05:19.100\nS1: Also früh anschieben ist das eine,\naber doch auch ein bisschen Substanz haben\n\n00:05:19.400 --> 00:05:20.500\nS1: im Produkt ist das andere.\n\n00:05:20.500 --> 00:05:23.900\nS1: Der Mittelweg ist wahrscheinlich so,\nwas man gehen sollte.\n\n00:05:24.800 --> 00:05:28.900\nS1: Auch du hast natürlich drei Wünsche\nfrei und würdest jetzt einfach mal für\n\n00:05:28.900 --> 00:05:33.200\nS1: Stuttgart oder die Gründerszene in\nDeutschland allgemein einfach mal dir was\n\n00:05:33.300 --> 00:05:35.700\nS1: wünschen dürfen. Was wäre dein Wunsch\nNummer eins?\n\n00:05:36.800 --> 00:05:41.200\nS2: Mein Wunsch Nummer eins wäre, dass ihr\ndasselbe wie dieses Jahr nochmal nächstes\n\n00:05:41.200 --> 00:05:45.800\nS2: Jahr macht. Ich finde das sehr toll\nund sehr wichtig, dass man wirklich an die\n\n00:05:45.800 --> 00:05:49.400\nS2: Universitäten rausgeht und die Leute\neinfach abholt.\n\n00:05:49.700 --> 00:05:53.700\nS2: Das hätte ich mir auch als Student\ndamals gewünscht, dass ich für dieses\n\n00:05:53.700 --> 00:05:56.100\nS2: Thema einfach sensibilisiert werde.\n\n00:05:57.000 --> 00:05:58.000\nS1: Wunsch Nummer zwei.\n\n00:05:58.700 --> 00:06:03.600\nS2: Mein Wunsch Nummer zwei wäre, dass es\nauch noch weiter mehr von Presse und\n\n00:06:03.600 --> 00:06:04.800\nS2: Medien aufgegriffen wird.\n\n00:06:05.200 --> 00:06:10.100\nS2: Also ich glaube, ich habe einen der\nVorteile, ein bisschen exotischer zu sein\n\n00:06:10.400 --> 00:06:16.100\nS2: als Gründerin, als Frau. Und da sind\nnatürlich auch viele Frauenmedien sehr\n\n00:06:16.100 --> 00:06:19.700\nS2: daran interessiert. Und ich glaube\nschon, dass es hilft, auch seine\n\n00:06:19.700 --> 00:06:22.200\nS2: Geschichte einfach weiterzutragen, um\nandere zu inspirieren.\n\n00:06:23.000 --> 00:06:24.200\nS1: Und Wunsch Nummer drei.\n\n00:06:25.100 --> 00:06:30.800\nS2: Wunsch Nummer drei wäre, dass die\nLeute da draußen mit all den tollen Ideen\n\n00:06:30.800 --> 00:06:34.300\nS2: sich tatsächlich einfach mal trauen\nwürden und einfach anfangen zu machen.\n\n00:06:35.200 --> 00:06:39.000\nS1: Ja, ich glaube, das sind alles\nWünsche, die nicht nur nachvollziehbar\n\n00:06:39.000 --> 00:06:41.800\nS1: sind, sondern die sogar als gute Fee,\nzumindest was den ersten angeht, da\n\n00:06:42.100 --> 00:06:43.500\nS1: versuchen könnte, direkt zu erfüllen.\n\n00:06:43.800 --> 00:06:45.200\nS1: Herzlichen Dank, Maria, dass du da\nwarst.\n\n00:06:45.600 --> 00:06:51.300\nS1: Ich wünsche dir unglaublich viel Glück\nund auch die Kraft, dieses Startup weiter\n\n00:06:51.400 --> 00:06:55.500\nS1: nach vorne zu bringen und dass du auch\nvielleicht zum Vorbild wirst für andere\n\n00:06:55.800 --> 00:06:57.900\nS1: Gründerinnen, die diesen Weg gehen\nwollen.\n\n00:06:58.000 --> 00:07:01.800\nS1: Und bei euch bedanke ich mich\nentsprechend fürs Zuschauen und viel Spaß\n\n00:07:02.200 --> 00:07:05.400\nS1: bei der weiteren Verfolgung von\nunserem E-Entrepreneurship Flying Circus\n\n00:07:05.500 --> 00:07:08.800\nS1: und in diesem Fall vielleicht in der\nnächsten Folge von Flying Circus TV.\n\n00:07:09.000 --> 00:07:09.800\nS1: Dankeschön.\n", "glossary": {"terms": ["Mädchenflohmarkt", "Flying Circus TV"], "pairs": [{"before": "Da stand, Mädchenflomag startet demnächst hier, meldet euch doch schon mal an.", "after": "Da stand, Mädchenflohmarkt startet demnächst hier, meldet euch doch schon mal an."}]}}